Lesson One:CHAPTER 1

Chapter Objectives

Chapter One Main Topics

What Is Selling?
Personal Selling Today
A New Definition of Personal Selling
The Golden Rule of Personal Selling
Everybody Sells!
What Salespeople Are Paid to Do
Why Choose a Sales Career?
Is a Sales Career Right for You?

Success in Selling–What Does It Take?
C–Characteristics for the Job Examined
Do Success Characteristics Describe You?
Sales Jobs Are Different
What Does a Professional Salesperson Do?
The Future for Salespeople
The Plan of This Textbook
Building Relationships through the Sales Process

Here we go...click Launch-Intro and we'll learn more....(and the "hits just keep on coming"...)