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Doug Lipinski

Doug Lipinski

Vice President for Athletics

Doug Lipinski is the vice president for athletics.

Previously, he served as GVSU’s deputy athletic director for external relations, overseeing all marketing and promotions, communications, ticketing, digital marketing, multimedia, corporate sponsorships, annual giving, merchandise and licensing. He and his team won more than 100 National Association of College Marketing Administrators awards, and he has led the university in finalizing the largest sponsorship deals in its history.

Lipinski earned a bachelor’s in advertising and public relations and a Master of Public Administration at GVSU. He was a four-year member of the varsity baseball team and spent the subsequent four years as an assistant to coach Steve Lyon before moving into administrative roles.