|
"Resource
Page"
MKT
3346 Information Search 101
Bookmark this page for
future reference!!!
If you are seeking information
for an assignment, take a look at some of these areas
for information you can use as a credible source for
making a point in your work. Remember to always cite
your sources. Visit the APA
online or the WTAMU writing lab for more information
regarding the citation of references. IF your particular
major requires you to publish in an alternative format
such as MLA, no problem--go with what you know as I
have experience with multiple style manuals!
This is in no way an exhaustive
list, if you find something worthy in a different area,
you may wish to use it, provided it is credible and
sourced.
WTAMU Cornette
Library (the big stone building on the east
side of campus...;-) What, you mean we have a "virtual"
library? Did you know that WTAMU has one
of the best online libraries in the State of Texas,
if not the entire nation? YES!!! Check
it out below!
Start your research quest
with the Cornette
Online Library Reference area. Concentrate on Subject
Pathfinders for your information, and or online journals.
Many of the journals, indexes, and abstracts listed
below can be found right at your finger tips via the
Internet. You may also wish to contact one of the many
skilled Librarians and staff memebers at the Cornette
Library as they are a very talented group capable fo
helping you 24/7 with most research requests and or
problems. Remember to reference the SOURCE of the information
and not the individual database!
Internet Sources
Try a different version
of GOOGLE...http://www.scholar.google.com
Reference Material
Value Line, Standard &
Poor’s Industry Surveys, The Wall Street Journal,
Financial Times, Business Week, Fortune, Forbes, The
Economist, The New York Times, Simmons Report, Advertising
Age, Marketing Management, Marketing Research, Marketing
Online, Marketing News, Marketing Tools, American Demographics,
Sales & Marketing Management, Buying Power Index,
Company Reports (see web sites)
Indexes & Abstracts
Business and Company Resource
Center
Business Source Premier
ABI/Inform
First Search
Lexis-Nexis Academic
UNCOVER
Selected Marketing
Journals
Journal of Marketing
Journal of the Academy of Marketing Science
Journal of Advertising
Journal of Retailing
Journal of Business & Industrial Marketing
Journal of Consumer Marketing
International Journal of Research in Marketing
Journal of Macromarketing
Journal of Product Innovation Management
Journal of Global Marketing
Strategic Management Journal
Journal of Business Research
Journal of Business Strategy
Harvard Business Review
Sloan Management Review
California Management Review
Long Range Planning
Business Horizons
Journal of Consumer Affairs
|
