De'Arno De'Armond, Ph.D.
Associate Vice President of University Branding and Chief Marketing Officer & Professor of Finance
Office: Old Main, Room 232
Email: ddearmond@wtamu.edu
Phone: 806-651-2125
Dr. De'Armond's Curriculum Vitae
Professional Profile
Dr. De'Armond joined the Paul and Virginia Engler College of Business as a part time instructor in 2001 and later joined full-time in 2003. He received a B.B.A. in Marketing from West Texas A&M University in 1998, an M.B.A. from West Texas A&M University in 2001, and a Ph.D. in Personal Financial Planning from Texas Tech University in 2009. He was named the Paul Engler Professor of Business in 2019.
Teaching and Related Service
Dr. De'Armond taught financial planning, risk management, and sales management of financial services.
Dr. De'Armond served as an Associate Dean of Graduate Business Programs in the Paul and Virginia Engler College of Business from 2018-2021, and most recently as an Associate Dean of Graduate School and Research from 2021-2024. Prior to joining academics, Dr. De'Armond worked in corporate support roles for technology-based multinational companies. He was named the Associate Vice President of University Branding and Chief Marketing Officer in 2024.
Research and Creative Activity
Dr. De'Armond's primary research interests consist of financial planning practice management effectiveness, financial literacy, and financial services marketing. Dr. De'Armond has been featured in journals such as The Journal of Financial Planning, Journal of Financial Service Professionals, Financial Services Review, The Southwestern Economic Review, and many others.
