RESOURCES
The marketing office for Student Affairs provides creative solutions and strategic messaging that support the programs and services offered through the Division of Student Affairs. Our team will work with you to develop communication that enhances understanding through high-quality visual design and consistent messaging.
Services Provided
We offer the following services and support to offices within the Division of Student Affairs.
- Review and approve to publish/print all departmental and/or programmatic marketing materials.
- Graphic design and printing
- Review and edit written copy for content and clarity
- Event marketing support
- Art direction for photoshoots with the University photographer
- Social media counsel
- Website support
If you would like us to work on your next project or event, please submit a Student Affairs creative request form. All project requests should be submitted through the online request form.
We work with the WTAMU Office of Communication and Marketing to adhere to University branding and style guidelines.
Contact Us:
Evelyn Montoya, Marketing Coordinator for Student Affairs
Jack B. Kelley Student Center, Suite 104
WTAMU Box 60775
Canyon, Texas 79016-0001
Phone: 806-651-2051
emontoya@wtamu.edu
Social Media
Stay in the know! On our social media pages, we share information that will help you learn, develop and connect with campus. Click below to see all our accounts!
Illustrated Brand Elements
Bucky Illustration Standards
The illustrated Bucky mascot is a recognized visual element that celebrates West Texas A&M University's spirit, traditions, and student engagement. These illustrations provide a consistent and recognizable representation of Bucky across University communications and activities.
Student Affairs Marketing maintains the illustrated Bucky artwork and serves as the primary point of contact for University departments requesting access to the illustration library or requesting additional artwork. Student Affairs Marketing is responsible for maintaining and distributing illustrated Bucky artwork in accordance with these illustration standards.
Appropriate Uses
Illustrated Bucky artwork may be used by University departments and recognized University organizations in support of:
- University marketing and promotional materials
- Presentations and digital signage
- Campus events and student engagement activities
- Promotional items produced for official University events or departmental activities, consistent with applicable University branding and licensing policies
Illustration Standards
To maintain a consistent appearance, illustrated Bucky artwork should not:
- Be stretched, distorted, or proportionally altered
- Be recolored or otherwise modified
- Be redrawn or recreated
- Be modified or transformed using AI-generated imagery
- Be combined with other artwork to create new mascot variations
- Be modified by adding clothing, accessories, or new facial expressions, unless created by Student Affairs Marketing as part of the illustration library
These standards establish visual guidelines for the consistent use of illustrated Bucky artwork. They do not establish trademark, licensing, or intellectual property rights beyond existing University and Texas A&M University System policies.
These standards apply only to illustrated Bucky artwork and do not supersede the West Texas A&M University Brand Standards, University licensing requirements, or other applicable Texas A&M University System policies.
For questions regarding access to illustrated Bucky artwork or requests for additional illustrations, please contact Student Affairs Marketing.