Office of Communication and Marketing
The Office of Communication and Marketing leads West Texas A&M University's integrated communications and marketing efforts. As the University's central communications, marketing and branding office, OCM partners with colleges, departments, and administrative offices to advance institutional priorities through strategic communications, academic digital marketing, media relations, creative services, web communications, photography, videography, printing services, and brand stewardship. Together, we strengthen the University's reputation, inspire engagement, and tell the stories that define the WT experience while advancing the mission of West Texas A&M University.
How We Support the University
Our multidisciplinary team combines strategy, creativity, and technology to develop integrated communications and marketing solutions that advance institutional priorities. Whether you're promoting an event, recruiting students, highlighting research, launching a new initiative or strengthening your department's visibility, we work collaboratively to identify the right message, audience and communication channels to maximize impact.
Academic Digital Marketing
Academic Digital Marketing develops and executes data-informed marketing strategies that support student recruitment, academic program awareness and University initiatives. Through paid digital advertising, social media strategy, audience targeting and campaign analytics, the team helps connect prospective students and key audiences with the opportunities available at West Texas A&M University.
More About ADM Project and Social Media Requests Social Media Guidelines
Design Services
Our designers create compelling visual communications that strengthen the WT brand while supporting recruitment, engagement and institutional communications.
Design Requests
Media Relations
Media Relations shares the University’s stories—including research highlights, student successes, campus events and other noteworthy accomplishments—with local, regional and national news organizations while serving as the University’s official liaison with media. The team uses multiple methods to pitch stories to journalists, including news releases, phone calls and personal emails.
Press Release Request
Photography and Video Services
Through photography and cinematic video production, the team creates visual storytelling that supports recruitment, institutional marketing, news coverage and University events.
Print Shop
The Print Shop delivers professional print production, mailing and finishing services that support recruitment, events, academic programs and everyday University operations. Working closely with campus partners, the team produces high-quality printed materials that reinforce the University's brand and communication goals.
Print Shop Orders
Web Communications
Web Communications develops and maintains the University's digital presence through strategic website planning, content management, accessibility, usability and user experience. Working collaboratively with campus partners, the team helps ensure wtamu.edu effectively serves prospective students, current students, faculty, staff, alumni and the public while supporting the University's strategic priorities.
Web RequestOur Impact
Every project, campaign and communication contributes to a larger purpose: advancing the mission of West Texas A&M University. From recruiting future Buffs and celebrating faculty achievements to strengthening the University's reputation and supporting campus initiatives, OCM helps connect people with the stories, opportunities and experiences that make WT distinctive.