The creation, manipulation, and distribution of CMC challenge
familiar
rhetorical principles through more dynamic, emergent, and idiosyncratic
discursive practices. Anyone with access to a server can write
anything
under any name (or no name) and instantaneously distribute it to
everyone
who has Internet access. Add to this the plasticity and
unreliability
of CMC (as seen in instant, unmonitored revision or mechanical failure
at the remote source) and cyberdiscourse appears and/or becomes less
authoritative
than a print medium. These factors (as well as their potentials)
converge to produce a medium-centered epistemological state I call
cyberdiscursivity.
The term "cyberdiscursivity" itself suggests, obviously, that CMC is
"electronic,"
"Digital," or otherwise unrelated to print. "Discursivity" offers
a double meaning: that of "discourse" as in a method, approach, or type
of communicative undertaking, and that of "discursive" meaning random
(or,
as argued here, dynamic, emergent, and idiosyncratic). Like
orality
and literacy, cyberdiscursivity exhibits peculiar textual
characteristics
which force us to rethink how we produce rhetorical products and
develop
rhetorical practices (p. 2).