Goal: Find information from knowledgeable sources
- Who wrote the item?
- Examples: Book or article author/s, government agency, corporation
- What are their qualifications?
- Examples: Education, work or personal experience, organization mission.
- What else has this person or organization written about the subject?
- Examples: Other books/articles, extent of Web site,
- Is the person or organization reputable?
- Examples: How often is the author cited? Who else links to the Web site?