Evaluating Audience

Goal: Find information appropriate for the audience to be addressed.

What age group is the item aimed at?
Example: Ranger Rick might be excellent for a teacher preparing elementary school activities.
Is the item intended for a general or a specialized audience?
Examples: A speech to your fraternity would require different sources than a 30 page formal research paper.
Is the item intended for scholars or the general public?
Example: National Geographic and Journal of Geophysics have very different audiences.