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Hot Text: Web Writing That Works

Hot Text: Web Writing that Works
Jonathan and Lisa Price
Indianapolis, Ind. : New Riders, c2002
TK5105.888 .P653 2002

Discover the secrets of successful Internet writers: catch - and keep - the attention of Web visitors; write meaningful links, heading, and menus; organize informative objects for personalization; promote, market, and sell, without getting flames; watch your income soar; create customer assistance that really helps; entertain people who like to read; provoke active discussion; become a professional Web writer or editor.

Based on research into attention, attitude, cognition, interface, reading, and usability, this book tells you how to write for the Internet - FAQs, help, email, marketing copy, press releases, new articles, electronic newletters, Webzine articles, and your own résumé. Get specific guidelines, before-and-after examples, case studies, resources, and personal advice from two real Web writers. Learn to write hot text!

Quoted from dustjacket.