Pradeep Racherla, Ph.D.
Assistant Professor of Marketing & Edwards Professor of Banking
Office: Classroom Center, Room 213G
Professional Profile Dr. Racherla joined the College of Business at West Texas A&M University in 2008 as an assistant professor of marketing and management. He earned a Ph.D. in business administration from the Fox School of Business, Temple University. He has a M.B.A. in management and marketing from SSIHL University, India and worked for four years as a channel partner for a major environmental and energy equipment firm in India.
Teaching and Related Service Dr. Racherla teaches Principles of Marketing, and Marketing in Hospitality and Tourism.
Dr. Racherla has authored several research papers and technical reports that were published in prestigious journals such as Cornell Hospitality Quarterly, International Journal of Hospitality Management and Journal of Hospitality and Leisure Marketing. He has presented at numerous conferences, both nationally and internationally.
Research and Creative Activity Dr. Racherla’s research interests include consumer generated media, marketing networks, knowledge management and collaborative systems.
Personal Sketch Dr. Racherla is married with only one wife so far. He enjoys playing cricket, tennis and badminton, and driving long distances in his almost defunct Toyota Camry. He is an accomplished singer and loves Indian classical music.