Department of Management, Marketing and General Business Bachelor of Business Administration (B.B.A.) Degree Major in Marketing (Major Code: 313) University Core Curriculum Requirements Refer to the “University Core Curriculum” section of the catalog. B.B.A. Degree Requirements Marketing Core Requirements - Eighteen semester hours from MKT 3342, 3348, 4340, 4342, 4346, and 4348.
- Nine semester hours of advanced MKT elective courses.
- Additional electives to total 120 hours.
Minor in Marketing (18 total hours required) - Twelve semester hours from MKT 3340, 3342, 3350, and 4342.
- Six semester hours of advanced MKT electives.
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