Department of Management, Marketing and General Business

What's your story?

After all is said and done, everyone has a story to tell. It's the "from" and the "to" between Points A and B. It's the difference between yesterday and today, and what will be written on the way to tomorrow. It's the 71,000 hits that result when someone Googles you.

And it's worth telling.

I didn't start out to be a marketing guy. In fact, I had my heart set on a completely different discipline. But when I was in high school, my Dad set me down and told me words I will never forget: "You need to be in business if you want to make any money." Words well spoken, for he was an accountant. His honest appraisal hit me like a ton of bricks.

That was my junior year in high school. I quickly shifted gears and wound up in a job co-op program. In the process, I fell in love with marketing, so much so that I committed my life to studying it. I now understand that it was in my DNA all along. Along the way I took nearly every marketing and management course I could find.

I've been at WTAMU since 1989, proudly trumpeting the benefits of a degree in my department. As the department head of MMGB, I'd like to introduce you to an academic department whose faculty is eager to give you the ink with which to write your story. It will be one filled with a wealth of experience and exposure, for our professors are as varied as the world is round. It will be a mind-opening exercise of epic proportions as you see commerce through different lenses. And it will be one in which your creativity is a cherished asset, the key to innovative solutions to problems old and new.

For the title of *our* story is Business::Unusual. Turn a few pages and see.

R. Nicholas Gerlich Ph.D.
Department Head
ngerlich@wtamu.edu
Room 212 Classroom Center
WT Box 60809
Canyon TX 79016
806.651.2500 (MMGB Dept.) or 806.651.2492 (Office)