• Book Review Editor, Thunderbird International Business Review, John Wiley & Sons, Inc. (1997-2006)
• Chapter Chair, Academy of International Business - U.S. Southwest Chapter (2000-2002)
• President, Academy of International Business - U.S. Southwest Chapter (1998-2000)
• Vice President Programs/Conference Chair/Co-Chair, Academy of International Business - U.S. Southwest Chapter Conference (1993-1998)
• Member Board of Directors, Federation of Business Disciplines (FBD), formerly SWFAD (1997-2002)
• Visiting Professor, UCP Business School, University of Central Punjab, Lahore, Pakistan (December 28, 2013-January 9, 2014)
  
• Consultant & Review Panelist, Title VI-B/CIBER Grants, Business & International Education Program, U.S. Department of Education, Washington, D.C. (1998-2003; 2005-2007)
• Consultant/Academic Auditor & Visiting Professor, NUST Institute of Management Sciences (Now NUST Business School), National University of Sciences & Technology (NUST), Islamabad, Pakistan (January 2-9, 2006; December 18, 2006-January 8, 2007)
  
• External Auditor, Evaluator & Faculty Expert, 'The Emerging Markets Initiative Grant' (BIE Title VI-B), Williamson College of Business Administration, Youngstown State University, Youngstown, Ohio (September 14-15, 2006; May 17-18, 2010; May 12-13, 2013)
  
• Committee Member, Commissioner's Advisory Committee on International Issues, Texas Higher Education Coordinating Board, Austin, Texas (1996-2001)
• Committee Member, Committee on International Networking (COIN), Texas A&M University System (1992-1994)
  
• Member Organizing Committee & Track Chair, Texas Higher Education Coordinating Board's Conference on 'Issues Impacting International Education' (1997)
• Organizer/Committee Member, Commissioner's Advisory Committee on International Issues, THECB, Conference at WTAMU, Canyon, Texas, April 30-31, 1998
• Committee Member, WTAMU's International Education Program Committee & Study Tour of Mexico: Visited Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Monterrey & Torreon Campuses. Maquiladora plants visited in Torreon, Mexico: John Deere, Thompson/RCA, LAJAT, Siete Legus & TORMEX (May 10-14, 1998)
• Track Chair & Committee Member, Biennial Texas Conference on International Education (1999)
  
• Track Chair (International Business), Southwest Case Research Association (SWCRA) Conference (2013-2025), in conjunction with Federation of Business Disciplines Conference-FBD)
• Member Board of Directors, Friends of the Cornette Library, WTAMU (1998-2001)
• Member Executive Committee, Amarillo's International Week (1993-2007)
  
• Member, Faculty Senate, West Texas A&M University (1996-2000; 2005-2008; 2011-2014)
• Vice President, Faculty Senate, West Texas A&M University (2012-2013)
• Representative, Faculty Senate/WTAMU at Texas Council of Faculty Senates (TCFS), Austin, Texas (Meetings: Oct. 26-27, 2012 & March 1-2, 2013)
  
• Committee Member, Cornette Library's Annual Faculty Research Poster Session Conference, WTAMU (2006-2025)
• Research Mentor/Advisor & Multiple Lectures, The Ronald E. McNair Postbaccalaureate Achievement Program, West Texas A&M University, Canyon (2005-2015)
  
• Chapter Advisor, Alpha Psi Chapter, Phi Beta Delta Honor Society for International Scholars, WTAMU (1987-1989; 1995-2004); award winning chapter (national) in 1995
• President, Phi Beta Delta Honor Society for International Scholars, Alpha Psi Chapter, WTAMU (1994-1995)
  
• Co-Chapter Advisor, AMA Collegiate Chapter, American Marketing Association, WTAMU (2014-present); national awards/winning chapter (AMA & WTAMU) in 2017, 2018 & 2019.
  
• Selected University Committees/Service (West Texas A&M University): 
• Co-Chair/Faculty Representative, United Way of Amarillo (1992)
• Chair, College of Business Dean's Search Committee (1997-1998)
• Co-Chair 1 (On-Campus Faculty), Theme Group: Research & Infrastructure, WT125 (2017-2018).
• Member, Cornette Library Committee (1988-1991; 1998-2000)
• Member, 'Showcase of Music' Committee, Dept. of Music (1989-1996)
  
• Member, University Curriculum Committee (1993-1994)
• Member, SACS's Sub-Committee (1993)
• Member, Student Research Conference Committee (1994-1996)
  
• Member, Killgore Research Committee (1994-2000)
• Member, Faculty Handbook Committee (2004-2006)
• Member, Graduate Council (1993-1997; 2006-2009)
• Member, University Tenure & Promotion Committee (1998; 2007)
• Member, Evidentiary Committee, Faculty Senate (2010)
  
• Member, Faculty Development Committee (2003-2004; 2015-2017; 2022-2023)
• Member, Emeritus Selection Committee (2017-2019; 2022-2023)
  
• Editorial Boards: Current: Governance & Management Review; Journal of Business & Industrial Marketing, Review of International Business & Strategy, and Management International Review. Past: Journal of Business Strategies.
  
•  Ad-Hoc Reviewer: Higher Education Commission (Islamabad, Pakistan), Journal of International Business Studies, Thunderbird International Business Review, Journal of Business Research, Journal of International Management, Journal of International Marketing, International Business Review, Journal of International Entrepreneurship, Journal of Business Ethics, Journal of Macromarketing, European Journal of Marketing, Asian Business & Management, Long Range Planning, Marketing Intelligence & Planning, Journal of Applied Case Research, and others.
• Discussant, Southwest Case Research Association Conference (1998-2003; 2005-2025)
  
• Regular Reviewer (Academic Conferences): AIB, AMA, AMS, DSI, AJBS and SWCRA
  

Current Professional Affiliations:

• Academy of International Business (AIB)
  
• Academy of Marketing Science (AMS)
  
• American Association of University Professors (AAUP)
  
• American Institute of Pakistan Studies (AIPS)
  
• American Marketing Association (AMA)
  
• Association of Japanese Business Studies (AJBS)
  
• Decision Sciences Institute (DSI)
  
• Southwest Case Research Association (SWCRA)
  
• Texas Faculty Association (TFA)
  

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