April 18, 2013
COPY BY: Rana McDonald, 806-651-2129, firstname.lastname@example.org
Buffalo Advertising Wins at District, Heading to Nationals
CANYON, Texas—Buffalo Advertising, West Texas A&M University’s competitive advertising team, is preparing for national competition after winning the first-place trophy for best media plan and the overall first-place trophy for best campaign at the 10th District National Student Advertising Competition (NSAC) April 10-12 in Tulsa, Okla. The first-place finish sends the team on to the national NSAC competition June 5-8 in Phoenix, Ariz.
The national competition requires American Advertising Federation (AAF) college chapter members to develop a 20-page marketing campaign and 20-minute presentation in response to a case study co-authored by Glidden paint and the AAF Academic Division. This year’s case study challenges students to increase awareness and consideration of the Glidden paint brands within Walmart stores across the nation.
“Each year the bar is set higher, and each year these students rise to the challenge,” Lori Westermann, team adviser said. “We love going to competition knowing we are a David among Goliaths. We compete against some of the biggest D1 schools in the nation. I think that knowledge motivates these students to work harder and really believe that they can compete with anyone in the nation.”
Judging is conducted by professionals in the communications industry. Judges at the national level are selected from the client and their advertising agencies. More than 150 colleges and universities take on the NSAC challenge each year at the national level.
“This is truly a group effort. From WT administration and colleagues to our local Amarillo Advertising Federation, we enjoy the most unbelievable support for this competitive effort. You can’t help but be motivated when you’ve got that kind of backing.” Westermann said.
Dr. Leigh Browning, professor of mass communication serves as the team’s presentation coach. Dr. R. Nicholas Gerlich, head of the Department of Marketing, Management and General Business, provides benchmark, ROI and evaluation assistance.
Members of the presentation team are listed by hometown, classification and major.
Kyle DeVore, senior mass communication major—creative department
Megg Dunlap, senior mass communication major—PR department
Robin Mosier, senior mass communication major—media department
David Gisch, junior mass communication major—PR department
Lauren Shelton, junior mass communication major—creative department
Members of the Buffalo Advertising team are listed by hometown, classification and major.
Zivorad Filipovic, senior mass communication major—PR department
Emily Gross, sophomore mass communication major—retail department
Kendal Kuehler, junior mass communication major—design assistant
Travis George, senior mass communication major—creative department
Cecily Charles, senior mass communication major—creative department
Tessa Davis, freshman mass communication major—media department
Marisa Howell, junior graphic design major—graphic designer
Sheryl Proctor, senior mass communication major—PR department
Yadira Garcia, senior mass communication major—retail department
Bethany Beck, graduate student in communication studies—project manager
Lauren Lomax, senior mass communication major—PR department
Los Angeles, Calif.
Alex Montoya, junior mass communication major—retail department
Darren Darthard, senior mass communication major—media department
Julia Greif, senior mass communication major—retail department
Abbey Coufal, junior mass communication major—media department
Wilson Lemieux, senior mass communication major—strategy/production specialist