April 17, 2012 COPY BY: Lori Westermann, 806-651-2808, firstname.lastname@example.org
University’s Ad Team Earns Second Place at Competition
CANYON, Texas—Buffalo Advertising, West Texas A&M University’s competitive advertising team, received second place at this year’s 10th District National Student Advertising Competition (NSAC) in Shreveport, La, April 12-13. The team’s top tier finish positions Buffalo Advertising as a wild card team with a potential shot at going to nationals June 2-5 in Austin.
The national competition requires American Advertising Federation (AAF) college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a case study co-authored by Nissan Americas and the AAF Academic Division. This year’s case study focused on the Nissan brand as it relates to multicultural audiences, expanding upon Nissan’s innovation theme.
“To say I am proud of the Buffalo Advertising team is an understatement,” Lori Westermann, team adviser said. “The fact that we beat D1 schools with budgets and staffs five times our size speaks to the culture at this University. Our students are taught to dream big, work hard and let no barrier stand in their way.”
Judging is conducted by professionals in the communications industry. Judges at the national level are selected from the client and their advertising agencies. More than 150 colleges and universities take on the NSAC challenge each year on a national level.
“This is truly a group effort. From WT administration and colleagues to our local Amarillo Advertising Federation, we enjoy the most unbelievable support for this competitive effort. You can’t help but be motivated when you’ve got that kind of backing.” Westermann said.
Dr. Leigh Browning, associate professor of mass Communication, serves as the team’s presentation coach. Dr. R. Nicholas Gerlich, head of the Department of Marketing, Management and General Business, provides benchmark, ROI and evaluation assistance. Dr. Trudy Hanson serves as the head of the Department of Communication.
The local Amarillo Advertising Federation recently awarded Buffalo Advertising a $500 non-profit grant and supports the team with annual scholarships and Advertising Educational Sponsorship matching funds.
Team members are listed by hometown, classification, major and team position.
Paul Lamonica, junior mass communication major—media department
Frankie Sanchez, senior mass communication major—promotions department
Jordan Smith, junior mass communication major—promotions department
Stacy Saultz, junior mass communication major—presenter and project manager
Mateo Pinzon, junior mass communication major—graphic designer
Lindsey Sweetgall, junior mass communication major—media department
Castle Rock, Colo.
Kristin Kuhns, senior mass communication major—copy assistant and media department
Tyler Sweeney, senior mass communication major—presenter and creative department
Jessica Chandos, junior mass communication major—copy assistant and promotions department
Sheryl Proctor, junior mass communication major—production a creative department
Darren Darthard, junior mass communication major—presenter a promotions department
Carlo Aguirre, junior mass communication major—graphic designer and media department
Julia Greif, junior mass communication major—presenter and creative department
Wilson Lemieux, sophomore mass communication major—presenter and Creative department