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April 25, 2014

COPY BY: Lori Westermann, 806-651-2808, lwestermann@wtamu.edu

University’s Advertising Team Wins National Advertising Awards

CANYON, Texas—Buffalo Advertising, West Texas A&M University’s competitive advertising team, was awarded the first-place trophy for best media plan and the third-place overall trophy at this year’s 10th District National Student Advertising Competition (NSAC) April 16-18 in Austin.

“I review RFPs from global agencies all the time, and this team’s media plan was as good or better than most that I see from professionals,” Paul Jones, Mary Kay’s vice president of digital marketing said.Buffalo Advertising Team

The national competition requires AAF college chapter members to develop a 26-page marketing campaign and a 20-minute presentation in response to a case study co-authored by Mary Kay, Inc. and the AAF Academic Division. This year’s case study challenged students to increase awareness and consideration of the Mary Kay line of cosmetics among the millennial market.

“Each year this team of young professionals amazes me,” Lori Westermann, team adviser said. “We compete in the most competitive district in the nation; against schools like SMU, UT and OU and come out on top. That says volumes about the commitment and dedication of our students.”

Judging is conducted by professionals in the communications industry and client representatives. More than 150 colleges and universities take on the NSAC challenge each year on a national level.

“This is truly a group effort. From WTAMU administration and colleagues to our local Amarillo Advertising Federation, we enjoy the most unbelievable support for this competitive effort. You can’t help but be motivated when you’ve got that kind of backing.” Westermann said.

Dr. Sarah Vartabedian, assistant professor of communication studies, served as the team’s presentation coach. Dr. R. Nicholas Gerlich, Department of Marketing, Management and General Business, provides benchmark, ROI and evaluation assistance.

The local Amarillo Advertising Federation supports the team through annual scholarships and Advertising Educational Sponsorship matching funds. Local donors, including lead sponsor Street Volkswagen, provide financial support for team travel, lodging and competition costs.

Team members are listed by hometown, classification and major.
Amarillo
Maghan Rodecap—junior, mass communication with an emphasis in advertising and public relations
Payton Maxfield—junior, mass communication with an emphasis in advertising and public relations
Canyon
David Deleon—senior, mass communication with an emphasis in advertising and public relations
Matt Villegas—junior, mass communication with an emphasis in advertising and public relations
Claude
Tessa Davis—junior, mass communication with an emphasis in advertising and public relations
Clarendon
Lauren Shelton—senior, mass communication with an emphasis in advertising and public relations
Colombia, South America
Gustavo Barraza—junior, marketing major
Hart
DeLesa Perez—senior, mass communication with an emphasis in advertising and public relations
Hereford
Chelsea Chavez—junior, mass communication with an emphasis in broadcasting
Loja, Ecuador
Carlos Aguirre—senior, mass communication with an emphasis in advertising and public relations
Lubbock
Jordan Oursbourn—senior, mass communication with an emphasis in advertising and public relations
Wichita Falls
Rachel King—senior, mass communication with an emphasis in advertising and public relations

 

—WTAMU—


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